Juventus Turin shirts

Juventus, the Old Lady of Italian football

Juventus is the most successful club in Italy, with a number of Scudetti that no other team can match. Its dominance has gone through several cycles, the most recent being a series of consecutive titles unmatched in the history of the Italian league.

The club is also home to Platini, Zidane, Del Piero, Buffon, and Nedvěd, a list that explains its popularity in France in particular. In Europe, however, Juve remains the most frustrated club on the continent: many finals played for only two victories.

The Allianz Stadium, just over forty thousand seats, was the first stadium owned outright by an Italian club. Its modest size is a deliberate choice, designed for a venue that is always full and close to the pitch.

Black and white stripes

The Juventus home kit is vertically striped in black and white, which gives the club its nickname, the bianconeri. The origin of these colours is a well-known anecdote: the club used to play in pink, and it was an order of shirts placed in Nottingham that brought it the English stripes it has never abandoned.

This history explains why collections regularly return to pink on an away or third shirt, as a nod to the club's origins.

The width and number of the stripes vary from collection to collection, sometimes significantly, but the black and white base remains untouchable.

Home, away, third: which one to choose?

The home shirt is the black and white striped one, the one that the vast majority of supporters buy, and the one that remains identifiable decades later.

The away shirt changes base each year, often bringing back the pink of the origins or an unexpected colour. This is the choice for those who already have the home shirt.

The third takes the most liberties in design and comes out in smaller quantities. This is the one that becomes sought after once sold out.

Supporter version or player version?

The supporter version has a straight, looser cut, made from breathable yet soft material. It's the one you wear at the stadium as well as in the street, and the default choice if you're unsure.

The player version, known as authentic, mirrors the on-field kit: body-hugging cut, technical fabric, different finishes. It is significantly more fitted, to the point that it's common to size up, sometimes by two sizes.

What size Juventus shirt should you get?

In the supporter version, your usual t-shirt size will usually work in most cases, with enough room to wear a layer underneath.

In the player version, count on a size up at the minimum, as these shirts are cut close to the body.

For children, the junior sizes follow age and height in centimetres rather than adult sizes.

Names, numbers, and badges

The official Serie A lettering has its own typography, different from that used in the Champions League. This is what distinguishes an official customization from a rough approximation.

A personalised shirt is no longer exchangeable, so the size must be checked before ordering. And a player's name is a gamble on the long term, which leads many buyers towards a number that has become legendary at the club.

Other Serie A clubs

The Italian league isn't just about Turin, and each club has its page:

• The Inter Milan and the Milan AC, the two clubs from San Siro and their main historical rivals.
• The AS Roma and the Lazio Rome, the two clubs of the capital derby.
• Naples, Atalanta Bergame and Fiorentina, regularly in the European running.
• The Torino, neighbour of the Turin derby, as well as Bologna, Udinese, Cagliari, Hellas Verona and Sampdoria.

The other clubs page covers the rest of the league, and the Serie A page brings them all together in one place.

Where to find a cheaper Juventus shirt

The promotions in the supporters' shop gather the outfits currently on discount, while the new arrivals showcase collections that have just come in.

The clearance and good deals operate all year on end-of-line products. The sales happen during legal periods.

The Black Friday kicks off the highlights series, ahead of the holiday season, winter sales, and the French Days in spring. The best time is still when the next collection arrives, as the previous one transitions to end-of-line.

Frequently asked questions

Why does Juventus play in black and white?

The club originally played in pink. An order for shirts placed in Nottingham brought it the black and white English stripes, which it has never left since.

Why is Juventus called the Old Lady?

The nickname comes from the club's longevity and the image of consistency it has built in Italy. The bianconeri, another nickname, directly refers to the colours of the shirt.

What’s the difference between the supporter shirt and the player shirt?

The supporter shirt has a straight and comfortable cut, designed for everyday wear. The player shirt resembles the on-field kit, with a body-hugging cut and a more technical fabric, thus significantly more fitted.

Should you size up?

In the supporter version, your usual size will be fine. In the player version, count on a size up at the minimum, sometimes two if you don’t want a tight-fitting shirt.

Where to find a cheap Juve shirt?

On the promotions in the supporters' shop and in the clearance, which groups the end-of-line items when the next collection arrives.