Find here the Liverpool jerseys and the official collection of the Reds: home all red, away, third, in supporter and player versions, adult and child sizes.
The Mersey club is dressed by adidas, a brand with which it has signed some of its most memorable kits, and the shop also covers tracksuits and training tops.
Liverpool is the most successful club in England in the league, tied at the top, and the most successful in Europe with six Champions League victories. It's a record that few European clubs can match.
Its history has developed in waves: the absolute domination of the seventies and eighties under Bill Shankly and then Bob Paisley, the long drought that followed, the Istanbul final turned around after being three goals down, and then the return to the top under Jürgen Klopp.
Anfield, with just over sixty thousand seats, remains one of the most impressive stadiums in football. "You'll Never Walk Alone," sung by the Kop before every match, is part of the club's identity, just like its colours.
Liverpool plays in red from head to toe: shirt, shorts, and socks. That wasn't the case at first: it was Bill Shankly who imposed the all-red look, convinced that it made a powerful impression on the opponent.
The Liverbird, the bird from the crest, is the other permanent element of the visual identity. It appears in patterns or prints on some collections, and the shirts inspired by the club's historical kits are among the most sought after.
The home shirt is Anfield red, the one that the vast majority of supporters buy, and the one that ages the best.
The away shirt changes its base each year, often white, yellow, or green depending on the collections, sometimes winking at a kit from the past. It's the one that's easiest to wear outside the stadium.
The third takes the most liberties and is released in smaller quantities. It's the one that's sought after once it's sold out.
The supporter version has a straight cut, looser fit, in a breathable yet soft material. It's the one that's worn in the stands as well as on the street, and the default choice if you're unsure.
The player version, known as authentic, follows the on-field attire: a body-hugging cut, technical fabric, and different finishes. It is noticeably more fitted, to the point that it's common to take a size up, sometimes two.
In the supporter version, your usual t-shirt size works in most cases. The cut allows enough space to wear something underneath, which is handy at Anfield in winter.
In the player version, consider a size larger at the very least, as these shirts are designed to fit close to the body.
For children, the junior sizes follow age and height in centimetres rather than adult sizes.
The official Premier League lettering has its own typography, different from that of the European Cup. A personalised shirt bought in-store features these fonts and colours.
A personalised shirt cannot be exchanged: the size is checked before ordering. And a player's name is a long-term gamble, which is why many supporters choose a blank shirt or just the number.
The English league is the most followed in the world, and each club has its page:
The page other clubs covers the rest of the league, and the page Premier League brings them all together together.
The sales from the supporters' shop gather current discounted kits, while the new arrivals showcase freshly landed collections.
The clearance and good deals run all year on end-of-line items. The sales arrive during the legal periods.
The Black Friday kicks off the series of highlights, leading up to the end-of-year holidays, winter sales, and the French Days in spring. The best time is when the next collection arrives, and the previous one becomes end-of-line.
The club originally wore white shorts. It was Bill Shankly who implemented the all-red kit: shirt, shorts, and socks, convinced that the whole ensemble made a powerful impression on the opponent.
The supporter shirt has a straight, comfortable cut, suitable for everyday wear. The player shirt follows the on-field style, with a body-hugging cut and more technical fabric, making it significantly tighter.
In the supporter version, your usual size works. In the player version, consider a size larger at the very least, sometimes two if you don't want a form-fitting shirt.
Yes, the main shirts are available in junior sizes for both home and away. The sizes follow age and height in centimetres.
On the promotions from the supporters' shop and in the clearance section, which brings together end-of-line items when the next collection arrives.