Shoes New Balance Pure Ambition

What is the New Balance Pure Ambition pack?

The New Balance Pure Ambition pack is a series of colourways common to the brand's football boots, applied across its two on-pitch models: the Furon V8 and the Tekela V5 Low. A pack, in sports equipment, refers to a grouped launch: the same colours are released at the same time across multiple models, allowing two players on the same team to wear the same look without having the same shoe. On this page, you will find the Pure Ambition models available in the catalogue, from the most affordable to the premium finish, in adult and child sizes. These colours belong to the Spring-Summer 2026 collection and accompany the 2026/27 season.

Furon or Tekela: which New Balance model to choose?

The Furon and the Tekela are the two football boot lines of New Balance included in the Pure Ambition pack, and they target different types of players. The Furon V8 is built around a soft and lightweight knitted upper: it's designed for players seeking a barefoot feel, quick acceleration, and deep runs. The Tekela V5 Low, on the other hand, uses a microfibre upper engineered for ball contact, focusing on ball control, first touch, and shot precision.

Basically, if you play up front or on the wing and rely on your speed, the Furon is better suited to your game. If you play as a midfielder, playmaker, or ball-playing defender, and spend more time with the ball at your feet than sprinting, the Tekela is the logical choice. The Low designation of the Tekela V5 indicates a low upper, with classic lacing, without a high collar: the foot slips in and out more easily, and the ankle remains free.

Elite, Pro, Team: what difference does the finish level make?

Elite, Pro, and Team are the three finish levels that New Balance offers on the same line, from the most advanced to the most accessible. The Elite level corresponds to the high-end version, the one seen on professional pitches, with the best materials and sole of the range. The Pro level takes the shape and spirit of the model with an intermediate construction, designed for a player who trains and plays regularly for a club. The Team level is the entry-level option: same visual identity, simpler materials, for recreational use or for a novice player.

In the Pure Ambition pack, both the Furon V8 and the Tekela V5 Low are available in these three levels. The good rule of thumb is to start from your playing rhythm: several sessions a week and matches every weekend justify upgrading the finish, while occasional play does not.

FG or MG: which sole for your pitch?

FG and MG refer to two types of soles, and the choice depends on the pitch you play on most often. The FG sole, for firm ground, is designed for dry to normally maintained natural grass pitches: this is the most common configuration in clubs in France. The MG sole, for multi-ground, features more shorter studs, allowing a transition from natural grass to synthetic surfaces without changing boots.

If you alternate training on synthetic surfaces during the week and a game on grass at the weekend, the MG version saves you from buying two pairs. If you play almost exclusively on grass, stick with FG. In the Pure Ambition pack, both soles are offered on both the Furon V8 and the Tekela V5 Low.

Are there Pure Ambition shoes for kids?

Yes, the pack comes in children’s sizes, for the Furon V8 Team FG and the Tekela V5 Low Team FG. These are the Team versions, meaning the simplest finish of each line, a sensible choice when feet grow quickly and the pair will be changed during the season. The FG sole is suitable for grass pitches in youth categories. Remember to leave a little room at the front of the foot rather than choosing a shoe that is too tight: a football shoe should fit snugly, but a toe that bumps against the front can interfere with running and striking.

Which other football boot packs to compare?

New Balance Pure Ambition is part of the new packs, the page that gathers colour launches from various brands. If you are still undecided on the colour or brand, you can compare with other current releases:

• The New Balance Neon Tide, the other colourway series from New Balance, if you prefer the Furon or Tekela but want a different look.
• The adidas Final Rush and the adidas Chaos vs. Control, to explore the adidas lines in their seasonal colours.
• The adidas F50 Messi and the adidas Road to Glory, two adidas series with strong identity, one signature and the other aimed at international competition.
• The Nike Mbappe 26, the Nike Break 'Em Pack, the Nike Breakout, the Nike Showtime, and the Nike Black Pack, if you are leaning towards Nike models, from very visible colours to total black.
• The Puma Level Up, the Puma Eclipse, the Puma Arrival, and the Puma Showtime, for seasonal colours of Puma shoes.
• The Mizuno Bright Black, if you are looking for a brand that is less common on the pitches.

Where to find good deals on New Balance shoes?

The colours of a recent pack are rarely the first to drop in price, but Foot-Store gathers its offers on dedicated pages that you can keep an eye on. The football shoe promotions and the selection of shoe deals gather models whose prices have changed, while the shoe clearance is mainly for colours from previous seasons and end-of-range sizes. The best time to find a Furon or Tekela at a reduced price is when a new pack arrives, pushing outgoing colours to these pages.

The commercial calendar gives other timeframes to remember, in the order they arrive: Black Friday on football shoes, then the end-of-year holidays, followed by the shoe sales in winter, and finally the French Days in spring. The deals hub and the special offers page centralise these operations for the entire catalogue.

If you need your pair quickly, for example for a weekend match, the selection of shoes shipped within 24 hours filters models ready to go. And to keep track of new releases throughout the season, the new football shoe page and the new arrivals page showcase the latest models launched.

Frequently asked questions

Does the Pure Ambition colourway also exist on other New Balance products?

On this page, the Pure Ambition pack is showcased on New Balance football shoes, the Furon V8 and the Tekela V5 Low. The colourways of a pack are crafted for the shoes and are not always found on shirts or accessories. To see what is currently available, it's easiest to check the selection displayed above this text.

Does a shoe from a pack cost more than the same model in a classic colour?

No, a pack is a series of colourways, not a different version of the shoe. A Furon V8 Elite from a pack and a Furon V8 Elite in another colour share the same construction and the same level of quality. What varies the price is the finish selected, Elite, Pro, or Team, and the time of season when you buy.

Should I take my usual size in Furon or Tekela?

A football shoe fits more snugly than a casual sneaker, with very little space in front of the toes. Both lines have different fits: the Furon V8 relies on a knitted upper that hugs the foot, while the Tekela V5 Low features a more structured microfibre. If you have wide feet, take the time to try them on before making a decision and refer to the size guide displayed on the model's page.

How long is a pack colourway available?

A pack is tied to a season, here the Spring-Summer 2026 collection, and it makes way for a new series of colours at the next launch. The most common sizes generally sell out first, and a colourway is not reissued once it is gone. If a specific pair interests you, it's best not to wait until the end of the season hoping to find it again.

Can FG shoes be used on a synthetic pitch?

It is possible occasionally, but it is not the intended use. FG studs are designed to penetrate a surface of grass, whereas synthetic surfaces do not allow for this: the grip is less consistent and the sole works harder. If synthetic surfaces make up a significant part of your play, the MG version of the Furon or Tekela is more suitable.